The Transference of Aesthetics of Folktales on the Nigerian Mass Media: A case Study of Kwara State Television (KWTV)

Abstract

Folktales are oral narrative stories, culturally composed by adults for inoculating children and adolescents, into the norms, social dictates, rules and regulation of the community. They are stories meant to aid children acquisition of cultural codes of conduct, taboos, mannerisms, societal expectation and practices. Children become acculturated with the structural ingredients, put in place, in forms, theme, plot, characterization and settings of the stories. The function of the mass media presentation of folktales is also political, as opposed to the social communal function of traditional folktales. Folktales therefore serve as communication medium in both cases between the young and the old members of the community.