BEHAVIORAL CULTURAL INTELLIGENCE AS A DRIVER OF ENTREPRENEURIAL INNOVATION: INSIGHTS FROM UNIVERSITY STUDENTS' ENTERPRISES

Abstract

The paper examined the influence of behavioral cultural intelligence on entrepreneurial innovation with emphasis on University of llorin students' enterprises. Specifically, it examined the impact of normal practices, motivation, and communication style on entrepreneurial development. Survey research design was adopted with a population of 237 registered students' entrepreneurs in the University of florin. A sample size of 149 student entrepreneurs was determined using Taro Yamane's formula. Data collected was analyzed using PLS-SEM. Findings revealed that motivation has the highest impact on entrepreneurial development followed by normal practices, and communication style. The study concluded that cultural intelligence is significantly essential for the entrepreneurial innovation Therefore, the study recommended that student entrepreneurs should focus on ensuring that good communication style, motivation, and normal practices, are adequately practiced within the organization.