Integrated Marketing Communication: A Sustainable Tool for Patronage in the Nigerian Telecommunication Industry.
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Faculty of Management Sciences University of Benin, Benin City.
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Imouokhome E. O. & Abdulraheem M. (2023): Integrated Marketing Communication: A Sustainable Tool for Patronage in the Nigerian Telecommunication Industry. Proceedings of the 1st International Conference, A. O. Enofe & O. J. Ilaboya (eds.) 334 – 348. Published by Faculty of Management Sciences University of Benin, Benin City.
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Imouokhome E. O. & Abdulraheem M.