Improving Insurance Business in Nigeria Through effective Marketing Communication Mix Strategies: A Case Study of Union Assurance Company PLC, Lagos.
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Department of Business Administration, University of Jos.
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Abdulraheem, M., Imouokhome, E. O. & Gbadeyan R. A. (2016): Improving Insurance Business in Nigeria Through effective Marketing Communication Mix Strategies: A Case Study of Union Assurance Company PLC, Lagos. The Nigerian Journal of Management Research, 6(1), 46-66. Published by the Department of Business Administration, University of Jos.