Strategic Marketing Planning: A Tool for Organizational Performance in the Nigerian Hospitality Industry
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Amity Directorate of Management and Allied Areas, Amity University, Uttar Pradesh, India
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Imouokhome E. O., Abdulraheem M. & Olujide J. O. (2022): Strategic Marketing Planning: A Tool for Organizational Performance in the Nigerian Hospitality Industry. Amity Journal of Management Research 5(1); 491–506. Published by Amity Directorate of Management and Allied Areas, Amity University, Uttar Pradesh, India. Available online at https://www.amity.edu/admaa/ajmr/current-issue.aspx