Marketing strategies: A comparative analysis of the performance of quoted manufacturing firms in the food and beverage industry

Files

scanN00016a.pdf (3.84 MB)

Date

Authors

Umar, Muhammad Sani

Mustapha, Yusuf Ismaila

Keywords

Marketing strategies , Mono-product marketing strategy , Multi-product marketing strategy , Sales and profit

URI

http://hdl.handle.net/123456789/2573