Audience perception of message, format and delivery of NAFDAC television campaign.

Abstract

This study evaluated the effectiveness of the use of message format and style/time of presentation of televised campaign messages by, NAFDAC. Public perception of the campaign messages was sought through a survey of 400 randomly selected audience members in llorin South, Kwara State. It v/as found that although campaign messages had high reach among the audience, access to the televised messages was restricted to only the network service of the Nigeria Television Authority and other cable stations not freely available to all residents of the area. Time of transmission and language of message dissemination, are among other issues which audience members believe should he revised to increase accessibility and effectiveness of the campaigns. The study recommends mat public health communication campaign planners can make effective use of television by identifying their target publics, engaging in formative research and tailoring their messages to suit audience needs through the use of appropriate television programme formats and suitable and varied transmission times on as many television channels as possible (local, cable and network services).