Pricing Decision-Making in a Manufacturing Organisation in Oyo State, Nigeria

Abstract

Relevant information on cost as input for effective pricing decision making is necessary if organizational goals and objectives are to be attained. The quality of decision taken depends on the strength of the information received especially on pricing decision-making. Hence, this work seeks to establish the necessity of cost information in managerial decision making as it relates to the fixing of selling prices of manufactured goods, using a manufacturing pharmaceutical firm located in Oyo State as a case study...