Exploring the Impact of Green Marketing Mix on Consumer Purchasing Behaviour: A Systematic Review
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Department of Marketing, Faculty of Management Sciences, University of Benin, Benin City, Nigeria.
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23. Usman B., Abdulraheem M. & Bello K. A. (2024): Exploring the Impact of Green Marketing Mix on Consumer Purchasing Behaviour: A Systematic Review. Uniben Journal of Marketing, 3(3); 214-228. Published by the Department of Marketing, Faculty of Management Sciences, University of Benin, Benin City, Nigeria.