The traditional marketing mix elements: A literature review from Islamic perspective

Files

scanN00023a.pdf (2.81 MB)

Date

Authors

Mustapha, Yusuf Ismaila

Aremu, Mukaila Ayanda

Yusuf, Abdullahi Babandako

Abdul, Falilat Ajoke

Publisher

College of Management and Social Sciences, Fountain University, Osogbo

Keywords

Islamic marketing , Traditional marketing mix , Islamic perspective , Muslim markets

URI

https://uilspace.unilorin.edu.ng/handle/20.500.12484/5298