Influence of Branding Strategies on Buying Behaviour for Consumer Products in Ilorin, Nigeria
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Centre for Entrepreneurship, Kwara State University, Malete, Kwara State, Nigeria.
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R. A. Gbadeyan; M. Abdulraheem & E. O. Imouokhome (2016): Influence of Branding Strategies on Buying Behaviour for Consumer Products in Ilorin, Nigeria. International Journal of Entrepreneurship Innovation & Management (IJEIM), 1(1); 193-208. A Publication of the Centre for Entrepreneurship, Kwara State University, Malete, Kwara State, Nigeria.