MARKETING: SMALL WORD, BIG CONSEQUENCES

PROFESSOR MUKAILA AYANDA AREMU

MARKETING: SMALL WORD, BIG CONSEQUENCES

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PROFESSOR MUKAILA AYANDA AREMU (299TH INAUGURAL LECTURE).pdf (789.91 KB)

Date

2026-03-26

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PROFESSOR MUKAILA AYANDA AREMU

Publisher

The Library and Publications Committee, University of Ilorin, Ilorin, Nigeria

Keywords

Marketing , Strategic planning , Consumer behavior , Education—Marketing , Marketing—Management , Nigeria

Citation

Aremu, M. A. (2026). Marketing: Small word, big consequences. The 299th Inaugural Lecture, University of Ilorin, Nigeria. Published by The Library and Publications Committee, University of Ilorin.

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https://uilspace.unilorin.edu.ng/handle/123456789/18979

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INAUGURAL LECTURES

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MARKETING: SMALL WORD, BIG CONSEQUENCES

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