SOMETHING ELSE BEYOND MARKETING?

PROFESSOR ROTIMI AYODELE GBADEYAN

SOMETHING ELSE BEYOND MARKETING?

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PROFESSOR ROTIMI AYODELE GBADEYAN (284TH INAUGURAL LECTURE)-Ready for the Press1.pdf (945.76 KB)

Date

2025-06-19

Authors

PROFESSOR ROTIMI AYODELE GBADEYAN

Publisher

The Library and Publications Committee, University of Ilorin, Ilorin, Nigeria

Keywords

Marketing , Marketing--Social aspects , Services marketing , Consumer behavior , Branding (Marketing) , Internet marketing , Political marketing

Citation

Gbadeyan, R. A. (2025). Something Else Beyond Marketing? (284th Inaugural Lecture). Library and Publications Committee, University of Ilorin, Nigeria.

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https://uilspace.unilorin.edu.ng/handle/123456789/18984

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INAUGURAL LECTURES

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SOMETHING ELSE BEYOND MARKETING?

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