Brand personality and sales performance in Kam Industries Nigeria Limited, Ilorin, Kwara State
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Department of Marketing, Faculty of Management Sciences, University of Ilorin, Nigeria.
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Abdulraheem, M (2019): Brand personality and sales performance in Kam Industries Nigeria Limited, Ilorin, Kwara State. Ilorin Journal of Marketing, 9(1) 126 – 140. Published by the Department of Marketing, Faculty of Management Sciences, University of Ilorin, Nigeria.